Apple podtrzymuje decyzję ws. odrzucenia aplikacji HEY z App Store

19/06/2020, 12:58 · · · 2

Apple wczoraj podtrzymało decyzję ws. odrzucenia wniosku o akceptację aplikacji HEY do App Store, a powody, które podają, wywołały jeszcze większą burzę wśród deweloperów.

– Pobierasz app i nie działa, nie chcemy tego w App Store – powiedział Phil Schiller w wywiadzie z Matthew Panzarino na łamach TechCrunch. Pełna treść maila, wysłana przez ekipę App Store do Davida i Jasona z HEY, została również przekazana mediom i znajdziecie ją na dole tego wpisu. Zawiera ona kilka zdań, które wywołały u mnie pełne zaskoczenie:

Thank you for being an iOS app developer. We understand that Basecamp has developed a number of apps and many subsequent versions for the App Store for many years, and that the App Store has distributed millions of these apps to iOS users. These apps do not offer in-app purchase — and, consequently, have not contributed any revenue to the App Store over the last eight years.

Apple „delikatnie” przypomina im, że Basecamp jest w App Store od 8 lat i nie dostarczył on firmie z Cupertino żadnych dochodów w tym okresie. Takie coś nie powinno mieć miejsca. Podejrzewam, że gdyby Apple oferowało możliwość instalowania aplikacji spoza App Store, to Basecampa nigdy by tam nie było, bo i po co? Dodatkowo, to że Apple ma w portfolio swojego sklepu takie usługi jak Basecamp, nie jest bez wartości dla nich.

Z jednej strony rozumiem podejście Apple, bo chcą im, według słów Phila Schillera, przede wszystkim o user experience, ale jednocześnie pozwalają innym deweloperom na dokładnie takie same rzeczy, których innym zabraniają. Jest to całkowicie niezrozumiałe i niesprawiedliwe podejście. Apple może twierdzić, że wszyscy są równi wobec zasad App Store, ale to nie oznacza, że jest to prawdą.

Decyzja o utrzymaniu bana dla HEY jest o tyle bardziej zaskakująca, że EU właśnie rozpoczęło dochodzenia ws. praktyk antymonopolowych Apple, kilka miesięcy po tym, jak niemiecki parlament głosował za ustawą, która wymusiłaby na Apple udostępnienie NFC innym podmiotom, chcący wykorzystać go do własnych systemów płatności zbliżeniowych. Apple, na rozpoczęcie dochodzenia przez Komisję, odpowiedziało:

It’s disappointing the European Commission is advancing baseless complaints from a handful of companies who simply want a free ride, and don’t want to play by the same rules as everyone else. We don’t think that’s right — we want to maintain a level playing field where anyone with determination and a great idea can succeed.

Rzecz w tym, że to nie są „bezpodstawne skargi od garstki firm, którzy chcą za darmo korzystać [z App Store] i nie chcą grać według tych samych zasad, jak wszyscy pozostali”. App Store wprowadza wiele problemów i ograniczeń dla deweloperów oraz użytkowników i to de facto ci ostatni ponoszą koszt tej 30% prowizji na rzecz Apple.

Jestem szalenie ciekawy, jak to wszystko się zakończy, bo wiemy, że Apple w paru sytuacjach nie odpuści, a wtedy ich jedynym wyjściem będzie wycofanie swoich produktów ze sprzedaży w danym kraju.


Hello Jason,

We are writing to let you know the appeal results for your app, HEY Email.

The App Review Board evaluated your app and determined that the rejection was valid. Your app does not comply with the App Store Review Guidelines detailed below. As you are aware, this is the reason your Hey Email app was rejected when it was submitted to the Mac App Store on June 11, 2020.

The HEY Email app is marketed as an email app on the App Store, but when users download your app, it does not work. Users cannot use the app to access email or perform any useful function until after they go to the Basecamp website for Hey Email and purchase a license to use the HEY Email app. This violates the following App Store Review Guidelines:

Guideline 3.1.1 – Business – Payments – In-App Purchase

If you want to unlock features or functionality within your app, you must use in-app purchase. Your app requires customers to purchase content, subscriptions, or features outside of the app, but those items are not available as in-app purchases within the app as required by the App Store Review Guidelines.

Guideline 3.1.3(a) – Business – Payments – “Reader” Apps

Reader apps may allow users to access previously purchased content and content subscriptions. Your mail app is not one of the content types allowed under this guideline for “Reader” apps (specifically: magazines, newspapers, books, audio, music, video, access to professional databases, VOIP, cloud storage, or approved services such as classroom management apps). Therefore, customers must be given the option to purchase access to features or functionality in your app using in-app purchase.

Guideline 3.1.3(b) – Business – Payments – Multiplatform Services

Apps that operate services across multiple platforms may allow users to access content, subscriptions, or features they have acquired in your app on other platforms or on your website, provided those items are also available as in-app purchases within the app. Your HEY Email app does not offer access to content, subscriptions, or features as in-app purchases within the app. In fact, the app does not function as an email app or for any purpose until the user goes to the Basecamp Hey Email website to start a free trial or purchase a separate license to use the app for its intended purpose.

Next Steps

To resolve this issue, please revise your app such that it does not violate any of the App Store Review Guidelines and terms.

There are a number of ways that you could revise your app or service to adhere to the App Store Review Guidelines. Customers who have previously purchased access to content, subscriptions, or features elsewhere may continue to access these items in your app, as long as new iOS customers are given the option to purchase access using in-app purchase as required by the App Store Review Guidelines.

If you would prefer not to offer users the option of in-app purchases, you could consider having the app function as marketed — an email client that works with standard IMAP and POP email accounts, where customers can optionally configure the Hey Email service as their preferred email service provider. This would allow the app to function as an email client without requiring an additional payment to use its features and functionality. Under this approach, what you sell on your website is clearly an email service separate from the function of your app as distributed on the App Store.

We are here as a resource as you explore these or other ideas to bring the Hey Email app within compliance of the App Store Review Guidelines and terms.

Thank you for being an iOS app developer. We understand that Basecamp has developed a number of apps and many subsequent versions for the App Store for many years, and that the App Store has distributed millions of these apps to iOS users. These apps do not offer in-app purchase — and, consequently, have not contributed any revenue to the App Store over the last eight years. We are happy to continue to support you in your app business and offer you the solutions to provide your services for free — so long as you follow and respect the same App Store Review Guidelines and terms that all developers must follow.

We hope to assist you in offering the Hey Email app on the App Store.

Sincerely, App Review Board

2

Wojtek Pietrusiewicz

Wydawca, fotograf, podróżnik, podcaster – niekoniecznie w tej kolejności. Lubię espresso, mechaniczne zegarki, mechaniczne klawiatury i zwinne samochody.